Journal
Case studies, buyer's guides, and operating insights from running global B2B sourcing for promotional goods, merchandising, institutional procurement, and custom production.
Factory price is a negotiation anchor, not a decision metric. Landed cost (freight, duties, insurance, clearance, financing and quality risk) is what actually hits your P&L. Here is how to model it before you sign a PI.
Marco Legnini · Co-founder & CEO of Opifix
Container rates have been falling since July, but Houthi attacks on Saudi airports and energy sites are bringing Red Sea risk back just as buyers set next year's terms. Price that risk in Incoterms, lead times and supplier mix, not in the spot rate.
Marco Legnini · Co-founder & CEO of Opifix
Levi's recorded about $80 million in tariff refunds last quarter and earmarked roughly 75% for supply chain and other business areas. What to copy from that allocation if you import from Asia, and what to ignore.
Marco Legnini · Co-founder & CEO of Opifix
Hurricanes, typhoons and heatwaves no longer sit in the logistics column of the risk register. They decide whether a product launches on time. Here is how to build a sourcing contingency playbook that treats weather as a core procurement variable, with the storm now crossing the Gulf as a live example.
Marco Legnini · Co-founder & CEO of Opifix
A photo or sketch becomes quotable once someone has read its construction: materials, closures, panels and whether it needs a mould. Here is how those choices drive cost, and what a first estimate can and cannot tell you.
Marco Legnini · Co-founder & CEO of Opifix
Sourcing intake is the slowest part of B2B procurement and the part nobody bothered to fix. We built Opifix to compress the time from buyer brief to first sample — and to expose a curated catalogue path for buyers who don't want to wait for custom production.
Marco Legnini · Co-founder & CEO of Opifix
Two paths into Wisewood: the Opifix catalogue for fast-launch branded products, and the full-service custom path for any product category. A buyer's guide to choosing the right entry point.
Marco Legnini · Co-founder & CEO of Opifix
Two business models, two pricing structures, two very different relationships with your factories. A buyer's framework for deciding which to work with — and why we built Wisewood as neither.
Marco Legnini · Co-founder & CEO of Opifix
Italian manufacturing isn't always the right choice — but when the buyer's market values origin, certifications, or finishing standards, it can absorb 2-3x the unit cost and still come out ahead. A framework for deciding.
Marco Legnini · Co-founder & CEO of Opifix
How we delivered an institutional-grade pilgrim kit programme end-to-end — supplier selection, sampling, production, logistics, and last-mile delivery — with full cost control on a high-volume procurement.
Federico Franceschina · Co-founder & CEO of Wisewood
How we developed and produced official merchandise collections for two of Italy's biggest music acts — apparel and accessories distributed across events and online — at retail quality and tour-pace timelines.
Federico Franceschina · Co-founder & CEO of Wisewood
How we developed a blind-box retail concept for ADR — combining product design, packaging strategy, and in-store activation to convert airport foot traffic into engagement and sales.
Federico Franceschina · Co-founder & CEO of Wisewood